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10 ways to gain more members

Members and potential members are becoming more careful about where and how they spend their money. In addition social media is opening up a brave new world of free resources and networking opportunities, which could leave membership focused organisation out in the cold if the fundamentals are not in place.

• How can you ensure that your membership offers, services, benefit offerings and communications are delivering what they need to? And are they bringing you the income you need?
• Can you improve your member value proposition (MVP) to optimise member recruitment, retention, engagement and new income streams? Can you better embrace web 2.0 to drive membership now and are you ready for the possibility 3.0 will bring?

Join us for this half-day seminar which will look at the fundamentals of a successful membership scheme, including how to effectively use social media to engage with members and other stakeholders.

There will be an interactive good practice sharing session, so that you can learn from peers in the room.

You will learn:

• The top ten fundamentals of running a successful membership scheme during challenging times including:

- Recruiting & retaining members

- Creating and improving engagement

• How to develop a clear member value proposition (MVP)
• How social media can be used to engage new and existing members now and what developments will unfold with the birth of web 3.0

Who should attend:

• Anyone working for the membership body, particularly those new to it
• Anyone working for a charity that has a membership scheme
• Anyone who is thinking about starting a membership scheme to generate income

Speakers:

Abby Wright-Parkes, Founder, Optimist Consulting

Abby was previously Director of Membership and Marketing for ACEVO, the charity CEO body, before launching Optimist Consulting. 

Through her consultancy she has worked with a range of membership bodies including; Slow Food Uk, CharityComms, Institute of Biomedical Science and the Social Impact Analysts Association. This work has ranged from setting strategies to working on membership processes.

She has also volunteered for the National Childbirth Trust, a leading child related charity with a membership scheme.

Richard Gott, Head of membership services, Royal College of General Practitioners (RCGP)

Richard has worked for other high profile membership bodies including the British Dental Association (BDA), College of Optometrists (COO) and more recently set up the Chartered Institute of Educational Assessors (CIEA).

Richard is the Founder of the popular MemberWise Network, a free-to-join online membership organisation and association resource that represents over 1,000 UK-based organisations and provides online advice sheets, networking opportunities and good practice events.

Please arrive 30 minutes prior to the seminar commencing.

 For more information contact: 0203 353 4059, or email: seminars@guardian.co.uk.